The tool starts by scraping that business's websites and social media accounts for text and images. To use Waymark’s tool, which it offers as part of a tiered subscription service starting at $25 a month, users simply supply a business name and location. “We’ve pulled the best of those and trained it on what a good video looks like.” “We have hundreds of thousands of videos,” says CEO Alex Persky-Stern. Waymark also drew on its large data set of non-AI-generated commercials created for previous customers. Waymark’s current tech, launched at the start of the year, pulls together several different AI techniques, including large language models, image recognition, and speech synthesis, to generate a video ad on the fly. Waymark is one of several startups, alongside firms such as Softcube and Vedia AI, that offer bespoke video ads for clients with just a few clicks. The company makes video creation tools for businesses looking for a fast and cheap way to make commercials. Waymark made The Frost to explore how generative AI could be built into its products. But the immediate future of generative video is being shaped by the advertising industry. So the current crop of films exhibit a wide range of styles and techniques, ranging from storyboard-like sequences of still images, as in The Frost, to mash-ups of many different seconds-long video clips.Īrtists are often the first to experiment with new technology. The best generative video models can still produce only a few seconds of video. The Frost joins a string of short films made using various generative AI tools that have been released in the last few months. “Generating still images and puppeteering them gives it a fun collaged vibe.” “This is certainly the first generative AI film I’ve seen where the style feels consistent,” says Souki Mehdaoui, an independent filmmaker and cofounder of Bell & Whistle, a consultancy specializing in creative technologies. “It’s a strange aesthetic, but we welcomed it with open arms. “We built a world out of what DALL-E was giving back to us,” says Rubin. Then they used D-ID, an AI tool that can add movement to still images, to animate these shots, making eyes blink and lips move. After some trial and error to get the model to produce images in a style they were happy with, the filmmakers used DALL-E 2 to generate every single shot. To make The Frost, Waymark took a script written by Josh Rubin, an executive producer at the company who directed the film, and fed it to OpenAI’s image-making model DALL-E 2.
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